Fullscript Career- For Data Analytics Engineer II Jobs in Ottawa, ON

Full script helps people get better. It’s at the core of everything we do. As the leading platform for prescribing integrative health products, our work positively impacts millions of lives everyday. Our purpose extends well beyond our platform. As a health company, we are committed to the well being of our team members. We are building an organization where people thrive, grow, and have a high impact through their work.

By joining us, you stand with our purpose. You are an independent thinker, who likes to leave things better than you found them. You do things not because they are easy but because they are right. Ready to make an impact?

Full script is looking for a talented content marketing specialist to join our dynamic marketing organization. As a member of the corporate communications team, your goal will be to help elevate the Full script brand by building a robust content strategy that delights and inspires our audience. You will develop content that will be used across Full script’s various communication channels such as videos, blogs, web and social assets. It will require you to be an agile thinker, expert communicator, strong collaborator, and project manager – all with a growth mindset. Above all, you are someone who is passionate about telling compelling brand stories and is looking for a role that allows you to bring your best ideas to work every day.

Content Strategy and Development

• Co-create and support overarching content strategy across the organization that enriches our brand story to target audiences
• Create content briefs detailing scope, deadlines, deliverables, and performance objectives needed to executive effective content campaigns
• Create a steady stream of assets that be leveraged across various channels and use cases (ie. building infographics, webinar content, video and blogs from a thought leadership report)
• Partner with content and product marketing team to develop content road map based on buyer persona and place in buyer journey
• Collaborate with creative team and other stakeholders on content creation, design and testing strategies
• Facilitate content workshops and brainstorming sessions with stakeholders across the organization
• Assist with market research as needed to guide content strategy

Content Management

• Implement appropriate tools to continuously optimize content performance
• Develop, measure and monitor content KPIs to ensure we are meeting objectives
• Provide feedback across teams about content trends and performance to ensure alignment and correct prioritization

Content Creation

• Author and edit compelling content as needed designed to bring heightened awareness to our brand story across our audiences
• Adhere to brand standards and best practices when developing content for Full script asset, while following SEO best practices
• Edit and proofread content authored from other internal or partner sources to ensure accuracy of content, brand positioning, voice and tone for error-free publishing

Requirements

• Degree in communications, marketing, English or related field
• 5+ years of content experience including deep understanding of strategy development, management and performance reporting
• Proven experience crafting content that inspires and motivates your target audience
• Ability to develop and document content strategies and assets and coordinate plans with stakeholders
• Highly detail oriented and deadline focused
• Strong project management skills (Asana)
• Ability to develop content for various marketing channels including social, blogs, video and web
• Experience in the healthcare industry is a plus
• Balance of analytical and creative thinking
• Knowledgeable of SEO trends/keyword identification and how to incorporate into content